APA Style

BREM, A., VIARDOT, Ã. (2015). Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation (Ed. 1). Cham, Switzerland: .

MLA Style

BREM, Alexander., VIARDOT, Éric. "Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation". Ed. 1 Cham, Switzerland: , 2015. Text.