APA Style

KÖCHER, S. (2015). The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs . Wiesbaden: Springer Gabler Wiesbaden.

MLA Style

KÖCHER, Sören. "The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs". Wiesbaden: Springer Gabler Wiesbaden, 2015. Text.