APA Style

Bellur, V, V. (2014). Marketing Horizons A 1980's Perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference . Cham: Springer.

MLA Style

Bellur, Venkatakrishna, V.. "Marketing Horizons A 1980's Perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference". Cham: Springer, 2014. Text.