APA Style

Spotts, H, E. (2014). Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference (Ed. 1). Cham, Switzerland: Springer Cham.

MLA Style

Spotts, Harlan, E.. "Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference". Ed. 1 Cham, Switzerland: Springer Cham, 2014. Text.