APA Style
Malhotra, N. (2015).
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference .
Nevada, USA:
Springer International Publishing.
MLA Style
Malhotra, Naresh.
"Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference".
Nevada, USA:
Springer International Publishing,
2015.
Text.