APA Style
      Ford, J., Honeycutt, E. (2015).
    Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference .
    Nevada, USA:
  Springer International Publishing.
  
MLA Style
      Ford, John., Honeycutt, Earl.
    "Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference".
    
    Nevada, USA:
  Springer International Publishing,
  2015.
  Text.