APA Style
      Kong, T, O, U, O, H. (2012).
    Fundamentals of Global Strategy A Business Model Approach .
    Washington, DC:
  .
  
MLA Style
      Kong, The, Open, University, Of, Hong.
    "Fundamentals of Global Strategy A Business Model Approach".
    
    Washington, DC:
  ,
  2012.
  Text.