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Found 1 from your keywords: author="Axel Liebetrau"
cover
Customer value generation in banking : the Zurich model of customer-centricity
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Stefanie Auge-DickhutBernhard KoyeAxel Liebetrau

Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines ho…

Edition
-
ISBN/ISSN
9783319199382
Collation
xxii, 195 pages
Series Title
-
Call Number
658.812