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Found 2 from your keywords: author="BAKKER, Diederich"
cover
Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
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BAKKER, Diederich

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…

Edition
-
ISBN/ISSN
978-3-658-08221-5
Collation
-
Series Title
-
Call Number
-
cover
Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
Comment Share
BAKKER, Diederich

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…

Edition
-
ISBN/ISSN
978-3-658-08221-5
Collation
XIX, 273
Series Title
-
Call Number
-