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Found 1 from your keywords: author="BRABER, Helleke van de...
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Branding Books Across the Ages : Strategies and Key Concepts in Literary Bran…
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BRABER, Helleke van den

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …

Edition
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ISBN/ISSN
9789048544400
Collation
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Series Title
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Call Number
650