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Handbuch Marketing-Controlling
Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und operativen Marketing-Controllings. Ebenso erhalten Wissenschaftler und Studierende wertvolle Anregungen. Renommierte Autoren aus Wissenschaft und Praxis zeigen die bewährten Instrumente des Marketing-Controlling…
- Edition
- 1
- ISBN/ISSN
- 978-3-662-62837-9
- Collation
- Akuntansi;Auditing
- Series Title
- -
- Call Number
- 657.3
Marketing
The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for …
- Edition
- 1
- ISBN/ISSN
- -
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Repairing Infrastructures: The Maintenance of Materiality and Power
An investigation of the causes and consequences of the strange, ambivalent, and increasingly central role of infrastructure repair in modern life. Infrastructures—communication, food, transportation, energy, and information—are all around us, and their enduring function and influence depend on the constant work of repair. In this book, Christopher Henke and Benjamin Sims explore the caus…
- Edition
- -
- ISBN/ISSN
- 9780262360692
- Collation
- -
- Series Title
- -
- Call Number
- 621 HEN r
The Next 500 Years: Engineering Life to Reach New Worlds
Inevitably, life on Earth will come to an end, whether by climate disaster, cataclysmic war, or the death of the sun in a few billion years. To avoid extinction, we will have to find a new home planet, perhaps even a new solar system, to inhabit. In this provocative and fascinating book, Christopher Mason argues that we have a moral duty to do just that. As the only species aware that life on E…
- Edition
- -
- ISBN/ISSN
- 9780262360050
- Collation
- -
- Series Title
- -
- Call Number
- -
Repairing Infrastructures: The Maintenance of Materiality and Power
An investigation of the causes and consequences of the strange, ambivalent, and increasingly central role of infrastructure repair in modern life. Infrastructures—communication, food, transportation, energy, and information—are all around us, and their enduring function and influence depend on the constant work of repair. In this book, Christopher Henke and Benjamin Sims explore the caus…
- Edition
- -
- ISBN/ISSN
- 9780262360692
- Collation
- -
- Series Title
- -
- Call Number
- 690.24
Addiction, Modernity, and the City: A Users’ Guide to Urban Space
Examining the interdependent nature of substance, space, and subjectivity, this book constitutes an interdisciplinary analysis of the intoxication indigenous to what has been termed "our narcotic modernity." The first section – Drug/Culture – demonstrates how the body of the addict and the social body of the city are both inscribed by "controlled" substance. Positing addiction as a "patholo…
- Edition
- -
- ISBN/ISSN
- 9781138796539
- Collation
- -
- Series Title
- -
- Call Number
- -
The Age of Prediction: Algorithms, AI, and the Shifting Shadows of Risk
The Age of Prediction is about two powerful, and symbiotic, trends: the rapid development and use of artificial intelligence and big data to enhance prediction, as well as the often paradoxical effects of these better predictions on our understanding of risk and the ways we live. Beginning with dramatic advances in quantitative investing and precision medicine, this book explores how predictive…
- Edition
- -
- ISBN/ISSN
- 9780262373203
- Collation
- -
- Series Title
- -
- Call Number
- -
Also Innovators: How one computer salesman contributed to the digital revolution
‘Thank you for your order, Mr Mainframe Customer. The cost is £5 million and the lead-time for manufacture will be two years. In the meantime you will have to build a special computer centre to our specification. For our part, our project team will help you recruit and train potential programmers and we shall advise on how you might use the system.’ How different from today when the custom…
- Edition
- Ed. 1
- ISBN/ISSN
- 9781760462987
- Collation
- 292
- Series Title
- -
- Call Number
- 920 YAR a
Hip Arthroscopy and Hip Joint Preservation Surgery
Hip pathology and nonarthritic hip conditions have only recently been recognized as a cause of hip pain. In 2003, Ganz, Leunig and colleagues described the concept of femoroacetabular impingement (FAI) as a cause of hip pain and a mechanism for end-stage hip osteoarthritis. Ganz et al. also postulated that 70-90% of hip osteoarthritis is likely due to abnormal hip mechanics related to FAI, dys…
- Edition
- -
- ISBN/ISSN
- 978-1-4614-6964-3
- Collation
- XXX, 1205
- Series Title
- -
- Call Number
- 617 HIP
Escape Philosophy Journeys Beyond the Human Body
The physical body has often been seen as a prison, as something to be escaped by any means necessary: technology, mechanization, drugs and sensory deprivation, alien abduction, Rapture, or even death and extinction. Taking in horror movies from David Cronenberg and UFO encounters, metal bands such as Godflesh, ketamine experiments, AI, and cybernetics, Escape Philosophy is an exploration of the…
- Edition
- -
- ISBN/ISSN
- 9781685710637
- Collation
- -
- Series Title
- -
- Call Number
- -
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