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The Cold War in the classroom : international perspectives on textbooks and m…
This book explores how the socially disputed period of the Cold War is remembered in today’s history classroom. Applying a diverse set of methodological strategies, the authors map the dividing lines in and between memory cultures across the globe, paying special attention to the impact the crisis-driven age of our present has on images of the past. Authors analysing educational media point t…
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- ISBN/ISSN
- 9783030119997
- Collation
- -
- Series Title
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- Call Number
- 909.825072
The Jean Freeman Gallery Does Not Exist
An examination of a 1970s Conceptual art project—advertisements for fictional shows by fictional artists in a fictional gallery—that hoodwinked the New York art world. From the summer of 1970 to March 1971, advertisements appeared in four leading art magazines—Artforum, Art in America, Arts Magazine, and ARTnews—for a group show and six solo exhibitions at the Jean Freeman Gallery at…
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- ISBN/ISSN
- 9780262348102
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- -
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Handbuch Marketing-Controlling
Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und operativen Marketing-Controllings. Ebenso erhalten Wissenschaftler und Studierende wertvolle Anregungen. Renommierte Autoren aus Wissenschaft und Praxis zeigen die bewährten Instrumente des Marketing-Controlling…
- Edition
- 1
- ISBN/ISSN
- 978-3-662-62837-9
- Collation
- Akuntansi;Auditing
- Series Title
- -
- Call Number
- 657.3
Marketing
The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for …
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- 1
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- -
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Repairing Infrastructures: The Maintenance of Materiality and Power
An investigation of the causes and consequences of the strange, ambivalent, and increasingly central role of infrastructure repair in modern life. Infrastructures—communication, food, transportation, energy, and information—are all around us, and their enduring function and influence depend on the constant work of repair. In this book, Christopher Henke and Benjamin Sims explore the caus…
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- ISBN/ISSN
- 9780262360692
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- -
- Series Title
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- Call Number
- 621 HEN r
The Next 500 Years: Engineering Life to Reach New Worlds
Inevitably, life on Earth will come to an end, whether by climate disaster, cataclysmic war, or the death of the sun in a few billion years. To avoid extinction, we will have to find a new home planet, perhaps even a new solar system, to inhabit. In this provocative and fascinating book, Christopher Mason argues that we have a moral duty to do just that. As the only species aware that life on E…
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- ISBN/ISSN
- 9780262360050
- Collation
- -
- Series Title
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- Call Number
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Repairing Infrastructures: The Maintenance of Materiality and Power
An investigation of the causes and consequences of the strange, ambivalent, and increasingly central role of infrastructure repair in modern life. Infrastructures—communication, food, transportation, energy, and information—are all around us, and their enduring function and influence depend on the constant work of repair. In this book, Christopher Henke and Benjamin Sims explore the caus…
- Edition
- -
- ISBN/ISSN
- 9780262360692
- Collation
- -
- Series Title
- -
- Call Number
- 690.24
Addiction, Modernity, and the City: A Users’ Guide to Urban Space
Examining the interdependent nature of substance, space, and subjectivity, this book constitutes an interdisciplinary analysis of the intoxication indigenous to what has been termed "our narcotic modernity." The first section – Drug/Culture – demonstrates how the body of the addict and the social body of the city are both inscribed by "controlled" substance. Positing addiction as a "patholo…
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- ISBN/ISSN
- 9781138796539
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- -
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The Age of Prediction: Algorithms, AI, and the Shifting Shadows of Risk
The Age of Prediction is about two powerful, and symbiotic, trends: the rapid development and use of artificial intelligence and big data to enhance prediction, as well as the often paradoxical effects of these better predictions on our understanding of risk and the ways we live. Beginning with dramatic advances in quantitative investing and precision medicine, this book explores how predictive…
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- ISBN/ISSN
- 9780262373203
- Collation
- -
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- -
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- -
Also Innovators: How one computer salesman contributed to the digital revolution
‘Thank you for your order, Mr Mainframe Customer. The cost is £5 million and the lead-time for manufacture will be two years. In the meantime you will have to build a special computer centre to our specification. For our part, our project team will help you recruit and train potential programmers and we shall advise on how you might use the system.’ How different from today when the custom…
- Edition
- Ed. 1
- ISBN/ISSN
- 9781760462987
- Collation
- 292
- Series Title
- -
- Call Number
- 920 YAR a
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