OPEN EDUCATIONAL RESOURCES

UPA PERPUSTAKAAN UNEJ | NPP. 3509212D1000001

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Found 1 from your keywords: author="Donghi, Monica"
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Patent Strategy in Pharmaceutical industry : Are Additional Patents Valuable?
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Donghi, Monica

This book investigates lifecycle management strategies used by pharmaceutical companies attempting to maximize the value of their product portfolio. Such strategies are sometimes referred to by generic drug companies as “evergreening”. The analysis focuses on two of these strategies, namely product improvements and product line extensions. In particular, an evaluation of the patents that fo…

Edition
-
ISBN/ISSN
9783845251288
Collation
84 halaman
Series Title
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Call Number
340 DON p
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