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Praxisorientiertes Online-Marketing
Die Endkunden verbringen immer mehr Zeit online und ziehen zunehmend Aufmerksamkeit von den klassischen Offline-Medien ab. So folgen Unternehmen ihren Kunden – BtoB wie BtoC gleichermaßen – ins Internet. Ralf T. Kreutzer beantwortet in diesem Buch die wichtigsten Fragen, die sich dabei stellen, und präsentiert konkrete Lösungskonzepte und Erfolgsstrategien. Auf diese Weise wird den Unter…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-02390-4
- Collation
- Pemasaran/Online-Marketing-
- Series Title
- -
- Call Number
- 658.8
Online-Marketing
Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfa…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-12287-4
- Collation
- Pemasaran/Online-Marketing-
- Series Title
- -
- Call Number
- 658.8
Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- nMarketing/Manajeme
- Series Title
- -
- Call Number
- 658.8
Praxisorientiertes Marketing
Es ist Ralf Kreutzer wieder gelungen, die richtigen Schwerpunkte zu setzen. Er macht überzeugend deutlich, dass die bewährten Basics im Marketing auch im Online- und Digital-Zeitalter Gültigkeit haben. Prädiktat: besonders lesenswert! Univ.-Prof. Dr. Dr. h. c. Wolfgang Fritz, Technische Universität Braunschweig und Universität Wien Die 6. Auflage wurde umfassend überarbeitet und um w…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-35307-0
- Collation
- Manajemen/Marketing
- Series Title
- -
- Call Number
- 658
Migration and Social Protection in Europe and Beyond (Volume 3): A Focus on N…
This third and last open access volume in the series takes the perspective of non-EU countries on immigrant social protection. By focusing on 12 of the largest sending countries to the EU, the book tackles the issue of the multiple areas of sending state intervention towards migrant populations. Two “mirroring” chapters are dedicated to each of the 12 non-EU states analysed (Argentina, Chin…
- Edition
- Ed. 1
- ISBN/ISSN
- -
- Collation
- -
- Series Title
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- Call Number
- 300 LAF m
Southeast Asia and the Civil Society Gaze
ABSTRACT As developing countries with recent histories of isolation and extreme poverty, followed by restoration and reform, both Cambodia and Vietnam have seen new opportunities and demands for non-state actors to engage in and manage the effects of rapid socio-economic transformation. This book examines how in both countries, civil society actors and the state manage their relationship to…
- Edition
- -
- ISBN/ISSN
- 9781315885407
- Collation
- -
- Series Title
- -
- Call Number
- -
Animals in Our Midst: The Challenges of Co-existing with Animals in the Anthr…
This Open Access book brings together authoritative voices in animal and environmental ethics, who address the many different facets of changing human-animal relationships in the Anthropocene. As we are living in complex times, the issue of how to establish meaningful relationships with other animals under Anthropocene conditions needs to be approached from a multitude of angles. This book offe…
- Edition
- Ed. 1
- ISBN/ISSN
- 9783030635237, 9783030635237
- Collation
- 579
- Series Title
- The International Library of Environmental, Agricultural and Food Ethics, 33
- Call Number
- 636.089 ANI a
Annual Report 2020 on EIB Activity in Africa, the Caribbean, the Pacific, and…
The European Investment Bank is helping African, Caribbean and Pacific countries in parts of society that are sometimes forgotten — young people, women and girls, small companies, rural villages. We are creating opportunities for everyone. In this report, you can meet the people who are making a difference for themselves and for others. There are stories on the COVID-19 pandemic as well as a …
- Edition
- Ed. 1
- ISBN/ISSN
- 9789286149511, 9789286149511
- Collation
- -
- Series Title
- -
- Call Number
- 657.48 EUR a
Deliberative Constitution-making
ABSTRACT This book explains deliberative constitution-making with a special focus on the connections between participation, representation and legitimacy and provides a general overview of what the challenges and prospects of deliberative constitution-making are today. It seeks to provide a more complete picture of what is at stake as a political trend in various places in the world, both t…
- Edition
- -
- ISBN/ISSN
- 9781003327165
- Collation
- -
- Series Title
- -
- Call Number
- -
Writing on Water
Water links all aspects of our existence. From the politics of watersheds to the romance of turtles climbing up from the sea to the beaches, from Leonardo da Vinci to Octavio Paz, from death at a hot spring to the practicalities of liquidation, the writings in this collection reflect on many aspects of the human encounter with water. The book contains some science, a few plans for managing and …
- Edition
- -
- ISBN/ISSN
- 9780262282680
- Collation
- -
- Series Title
- -
- Call Number
- -
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