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Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
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- 9789048544400
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- 650
Cultural Dynamics in a Globalized World: Proceedings of the Asia-Pacific Rese…
The book contains essays on current issues in arts and humanities in which peoples and cultures compete as well as collaborate in globalizing the world while maintaining their uniqueness as viewed from cross- and interdisciplinary perspectives. The book covers areas such as literature, cultural studies, archaeology, philosophy, history, language studies, information and literacy studies, and ar…
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- 9781315225340
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- 808.84 CUL c
Die Neustrukturierung von Studiengängen "Deutsch als Fremdsprache" - Problem…
he Bologna Process, whose objective is the creation of an „European Higher Education Area“, should be concluded in 2010. In the last years the reactions ranged from total rejection over a more temporising attitude to clear and unambiguous affirmation. Hence, the „Fachverband Deutsch als Fremdsprache“ (FaDaF – association for German as a foreign language) has accepted the challenge to …
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- ISBN/ISSN
- 9783938616512
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