Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools t…
A research tool for scholars studying modern China, particularly those focusing on the post-1949 communal system and economy. The work includes full bibliographic references to some 2,800 essay, articles, pamphlets, and other materials in Chinese taken from more than 130 publications, primarily from mainland. The entries are arranged are arranged topically with annotations. Includes a geographi…
This textbook will help students learn to assess health behavior choices, apply that information to everyday life for the improvement of individual, family, and community well-being; and identify preconceived ideas about knowledge, values, and behavior that affect health and compare with established research and accepted scientific evidence.
Consumer Protection Law: A Guide For Navigating Safely in the Modern World is an introduction to the issues consumers face every day and the protections put in place to reduce consumer harm. This text and the course it is designed to accompany is unique in undergraduate education. Most consumer protection law courses take place in either a law school setting or in only a handful of undergraduat…
Overview: Modern Pastry and Plated Dessert Techniques is one of a series of Culinary Arts books developed to support the training of students and apprentices in British Columbia’s food service and hospitality industry. Although created with the Professional Cook and Baker programs in mind, these have been designed as a modular series, and there for can be used to support a wide variety of pro…
Overview: If you are looking for a quick study guide in Computer Studies, this book is an excellent resource. Skip the lengthy and distracting books and instead use this book to guide your studies, review your knowledge, or help with tutoring. This book quickly gets to the heart of each particular topic, helping students with a quick review before doing homework or preparing for a test.
This book fosters the recognition of options for making progress toward increased environmental conservation through an understanding of the underlying science and practice of a variety of conservation techniques. Today, there are expected benefits from integrated science and practice, and many people are promoting this as the way forward to improve our environment. Over time, trends emerge reg…
Seit ihrer Gründung am 1. August 1971 entwickelte sich die FH Bielefeld bis heute zur größten Hochschule für angewandte Wissenschaften in Ostwestfalen-Lippe - mit über 11.000 Studierenden, mehr als 230 Professor*innen und 630 Mitarbeitenden sowie seit 2015 mit einem beeindruckenden zentralen Hochschulgebäude am Campus Bielefeld. In dem anlässlich des 50. Jubiläums der Hochschule erschei…
Overview: The Kansas State University Human Nutrition (FNDH 400) Flexbook is a textbook for students taking Kansas State University FNDH 400 course.FNDH 400 is a 3-hour, intermediate-level, human nutrition course at Kansas State University take primarily by sophomores and juniors because it has prerequisites of a college biology and chemistry courses.
Despite the potential of digital technologies to contribute to the enhancement of access to quality education and the development of lifelong learning competencies, many knowledge gaps remain in how, for whom and in what contexts digital technologies actually do contribute to improved, equitable educational outcomes. More research is needed that creates and tests ‘proven models’ of digital …