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Found 1 from your keywords: author="HEERSIN, Lisa Gimpl"
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Joint Pricing and Inventory Control under Reference Price Effects
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HEERSIN, Lisa Gimpl

In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price formed on the basis of past purchases. Immediate effects of price reductions on profits have to be…

Edition
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ISBN/ISSN
9783631589137
Collation
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Series Title
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Call Number
650