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Found 2 from your keywords: author="Irons, John"
cover
Fashion Myths: A Cultural Critique
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Irons, JohnRoman Meinhold

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Althoug…

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ISBN/ISSN
9783837624373
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cover
Fashion Myths A Cultural Critique
Comment Share
Meinhold, RomanIrons, John

Besides products and services multinational corporations also sell myths, values and immaterial goods.

Edition
-
ISBN/ISSN
9783837624373
Collation
-
Series Title
-
Call Number
746.92