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Found 1 from your keywords: author="J Gálová"
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The use of consumer neuroscience in aroma marketing
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J. BerčíkJ GálováA. Pavelka

Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimu…

Edition
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ISBN/ISSN
9789086869282
Collation
88 hlm; ill., lamp.,
Series Title
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Call Number
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