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Found 1 from your keywords: author="John Burnett"
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Core Concepts of Marketing
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John Burnett

Overview: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies a…

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