Niche Envy: Marketing Discrimination in the Digital Age

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might reali…

The Wired Homestead: An MIT Press Sourcebook on the Internet and the Family

The use of the internet in homes rivals the advent of the telephone, radio, or television in social significance. Daily use of the World Wide Web and e-mail is taken for granted in many families, and the computer-linked internet is becoming an integral part of the physical and audiovisual environment. The internet's features of personalization, interactivity, and information abundance raise pro…

The Wired Homestead: An MIT Press Sourcebook on the Internet and the Family

Edition

-

ISBN/ISSN

9780262285285

Collation

-

Series Title

-

Call Number

-