Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 1 from your keywords: author="KÖCHER, Sören"
cover
The Paradox of Points: Theoretical Foundation and Empirical Evidence of Mediu…
Comment Share
KÖCHER, Sören

In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. In sum, the results of twelve empirical studies reveal that high magnitude currenci…

Edition
-
ISBN/ISSN
978-3-658-09543-7
Collation
XIX, 163
Series Title
Applied Marketing Science / Angewandte Marketingforschung
Call Number
-