Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 1 from your keywords: author="KURSCHUS, Stephanie"
cover
European Book Cultures Diversity as a Challenge
Comment Share
KURSCHUS, Stephanie

Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for th…

Edition
-
ISBN/ISSN
978-3-658-08060-0
Collation
20 b/w illustrations
Series Title
-
Call Number
-