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Found 1 from your keywords: author="Kirkman, Elspeth."
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Behavioral insights
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Recorded Books, Inc.Hallsworth, Michael,Kirkman, Elspeth.

An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and ind…

Edition
-
ISBN/ISSN
9780262360135
Collation
1 online resource
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