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The Community Manager's Playbook
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies no…
- Edition
- 1
- ISBN/ISSN
- 978-1-4302-4996-2
- Collation
- XII, 316, 9 b/w illustrations
- Series Title
- -
- Call Number
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The Community Manager's Playbook
As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be…
- Edition
- -
- ISBN/ISSN
- 978-1-4302-4996-2
- Collation
- XII, 316
- Series Title
- -
- Call Number
- -
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