Filter by
Creative Marketing
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range …
- Edition
- 1
- ISBN/ISSN
- 978-0-230-50233-8
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Erste Schritte im Online-Marketing
Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten. Philipp Eng erläutert die Grundlagen des Suchmaschinen- (SEO und SEA) und Content-Marketings. Dabei geht er außerdem auf die Wichtigkeit einer zugrundelieg…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-16570-3
- Collation
- Pemasaran/Online-Marketing-
- Series Title
- essentials
- Call Number
- 658.8
Wettbewerbsvorteile durch Online Marketing
Bereits jetzt führt die Existenz des Internet zu tiefgreifenden Änderungen bestehender Marktstrukturen, die sich in Zukunft noch verstärken werden. Dieses Buch bietet eine systematische Untersuchung der grundlegenden Einflußgrößen, die den Erfolg und die längerfristige Entwicklung elektronischer Märkte bestimmen. Es geht über die Darstellung des momentanen Anwendungsstands elektronisch…
- Edition
- 1
- ISBN/ISSN
- 978-3-642-58317-9
- Collation
- Pemasaran/Online-Marketing-
- Series Title
- -
- Call Number
- 658.8
Nathanael West : An Interpretive Study
This study of the novels of Nathanael West begins with the important threads of West’s life and their relationship to his works. James F. Light gives a detailed analysis of each of West’s novels, investigating in particular the works’ treatment of social criticism and manipulation of dream and symbol.
- Edition
- -
- ISBN/ISSN
- 9780810139664
- Collation
- -
- Series Title
- -
- Call Number
- 800 LIG n
Music and the Child
Children are inherently musical. They respond to music and learn through music. Music expresses children’s identity and heritage, teaches them to belong to a culture and develops their cognitive well-being and inner self worth. As professional instructors, childcare workers or students looking forward to a career working with children, we should continuously search for ways to tap into childr…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 700 SAR m
Victor Papanek: Designer for the Real World
The history and controversial roots of the social design movement, explored through the life and work of its leading pioneer, Victor Papanek. In Victor Papanek: Designer for the Real World, Alison Clarke explores the social design movement through the life of its leading pioneer, the Austrian American designer, theorist, and activist Victor Papanek. Papanek's 1971 best seller, Design for the…
- Edition
- -
- ISBN/ISSN
- 9780262361590
- Collation
- -
- Series Title
- -
- Call Number
- -
The Beauty of Chemistry: Art, Wonder, and Science
Images and text capture the astonishing beauty of the chemical processes that create snowflakes, bubbles, flames, and other wonders of nature. Chemistry is not just about microscopic atoms doing inscrutable things; it is the process that makes flowers and galaxies. We rely on it for bread-baking, vegetable-growing, and producing the materials of daily life. In stunning images and illuminatin…
- Edition
- -
- ISBN/ISSN
- 9780262363525
- Collation
- -
- Series Title
- -
- Call Number
- -
Musical Bodies, Musical Minds: Enactive Cognitive Science and the Meaning of …
An enactive account of musicality that proposes new ways of thinking about musical experience, musical development in infancy, music and evolution, and more. Musical Bodies, Musical Minds offers an innovative account of human musicality that draws on recent developments in embodied cognitive science. The authors explore musical cognition as a form of sense-making that unfolds across the embo…
- Edition
- -
- ISBN/ISSN
- 9780262370332
- Collation
- -
- Series Title
- -
- Call Number
- -
The Science-Music Borderlands: Reckoning with the Past and Imagining the Future
Interdisciplinary essays on music psychology that integrate scientific, humanistic, and artistic ways of knowing in transformative ways. Researchers using scientific methods and approaches to advance our understanding of music and musicality have not yet grappled with some of the perils that humanistic fields concentrating on music have long articulated. In this edited volume, established an…
- Edition
- -
- ISBN/ISSN
- 9780262373043
- Collation
- -
- Series Title
- -
- Call Number
- -
After Eating: Metabolizing the Arts
An exploration of food, ingestion, and digestion in the emerging field of the metabolic arts. Food appears everywhere in the arts. But what happens after viewers carry food away in the intestinal networks activated by social practice art, the same way digestion turns food into a body? Exploring the emerging field of metabolic arts, After Eating claims digestion and metabolism as key cultural…
- Edition
- -
- ISBN/ISSN
- 9780262374712
- Collation
- -
- Series Title
- -
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography