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Strategies for Electronic Commerce and the Internet
A guide to help business managers better compete in the age of the internet and electronic commerce.This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and …
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- 9780262278614
- Collation
- 1 online resource (xiv, 265 pages) :illustrations
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