"The authors argue that scholarship on social media has been limited by an over-reliance on single country studies that focus on one platform at a time, without considering the ties between platforms and other media. To overcome these limitations, the authors propose that social media are better understood by comparing processes of development and use across nations, media, and platforms"--OCLC…
Though diverse and fruitful, social media scholarship too often focuses on single platforms in single countries, disconnected from other media that people use. Mora Matassi and Pablo J. Boczkowski's alternative approach offers a framework based on the epistemological principle that everything we know emerges from comparing two or more entities. Drawing on a wealth of real-life cases, Matassi an…