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Launch! Advertising and Promotion in Real Time
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launc…
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- ISBN/ISSN
- 9780982043028
- Collation
- -
- Series Title
- -
- Call Number
- 384 SOL l
Global Perspectives on Catholic Religious Education in Schools
This book covers theoretical aspects of Catholic Religious Education in schools and examines them from multiple theoretical and contextual perspectives. It captures the contemporary academic and educational developments in the field of Religious Education while discussing in detail the challenges that Religious Educators face in different European, Asian, African, Australian, American and Latin…
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- ISBN/ISSN
- 978-3-319-20924-1
- Collation
- XXIII, 305
- Series Title
- -
- Call Number
- 306.6 GLO
Targeted Therapy of Acute Myeloid Leukemia
This book provides an unprecedented overview of "Targeted Therapies" for acute myeloid leukemias. It aims at an almost comprehensive coverage of the diverse therapeutic strategies that have been developed during the last decade and are now being evaluated in early clinical trials. Paired and authoritative chapters by leading research scientists and clinicians explain basic concepts and clinical…
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- ISBN/ISSN
- 978-1-4939-1393-0
- Collation
- XIX, 826
- Series Title
- Current Cancer Research
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- -
Imperial Incarceration: Detention without Trial in the Making of British Colo…
Legal History, Area Studies, African Studies, Law, Regional and World History: General Interest, History, African History
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- ISBN/ISSN
- 9781009004848
- Collation
- -
- Series Title
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- Call Number
- 345.0527 LOB i
Modeling Mobility with Open Data: 2nd SUMO Conference 2014 Berlin, Germany, M…
This contributed volume contains the conference proceedings of the Simulation of Urban Mobility (SUMO) conference 2014, Berlin. The included research papers cover a wide range of topics in traffic planning and simulation, including open data, vehicular communication, e-mobility, urban mobility, multimodal traffic as well as usage approaches. The target audience primarily comprises researchers a…
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- 1
- ISBN/ISSN
- 978-3-319-36573-2
- Collation
- X
- Series Title
- Lecture Notes in Mobility
- Call Number
- -
Governing Smart Cities as Knowledge Commons
The rise of “smart” – or technologically advanced – cities has been well documented, while governance of such technology has remained unresolved. Integrating surveillance, AI, automation, and smart tech within basic infrastructure as well as public and private services and spaces raises a complex set of ethical, economic, political, social, and technological questions.
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- ISBN/ISSN
- 9781108938532
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- -
- Series Title
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- Call Number
- 006.3 FRI g
Modern Luminescence Spectroscopy of Minerals and Materials
The book is devoted to three types of laser-based spectroscopy of minerals, namely Laser-Induced Time-Resolved Luminescence, Laser-Induced Breakdown spectroscopy and Gated Raman Spectroscopy. This new edition presents the main new data, which have been received after the publication of the first edition ten years ago both by the authors and by other researchers. During this time, only the autho…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-24763-2
- Collation
- XIX, 606
- Series Title
- Springer Mineralogy
- Call Number
- -
Governing Medical Knowledge Commons
Governing Medical Knowledge Commons makes three claims: first, evidence matters to innovation policymaking; second, evidence shows that self-governing knowledge commons support effective innovation without prioritizing traditional intellectual property rights; and third, knowledge commons can succeed in the critical fields of medicine and health.
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- ISBN/ISSN
- 9781316544587
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- -
- Series Title
- -
- Call Number
- 610.285 STR g
Evidence-Informed Assessment and Practice in Child Welfare
This practice-oriented text presents evidence-based assessment methods and interventions that have been extensively field-tested in child welfare settings. The contributors offer empirical and field insights, comprehensive treatment models, and curricula in key areas such as child maltreatment, substance abuse, parent training, social skills, and youth employment interventions. For the professi…
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- ISBN/ISSN
- 978-3-319-12045-4
- Collation
- X, 304
- Series Title
- -
- Call Number
- -
Global Governance in a World of Change
One of the participants in the project recently reminded us that this volume has been a very long time in the making. Although we think the comment was intended for other purposes, we choose to take the high road and see it as a reminder that we have many people to thank for their insights, involvement, and patience.
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- ISBN/ISSN
- 9781108915199
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- -
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- Call Number
- 327 BAR g
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