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Found 1 from your keywords: author="Michael Luca"
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The Power of Experiments: Decision Making in a Data-Driven World
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Michael LucaMax H. Bazerman

How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world. Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online exp…

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9780262358255
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