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Found 1 from your keywords: author="Miklos Sarvary"
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Gurus and Oracles: The Marketing of Information
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Miklos Sarvary

An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets. We live in an “Information Age” of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created …

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9780262301176
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