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Found 1 from your keywords: author="NIOSI, Andrea"
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Introduction to Consumer Behaviour
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NIOSI, Andrea

This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the extern…

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339.47