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Found 1 from your keywords: author="Nicolas Werro"
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Fuzzy Classification of Online Customers
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Nicolas Werro

This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation…

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ISBN/ISSN
978-3-319-15970-6
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