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Place Branding and Marketing from a Policy Perspective
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, thi…
- Edition
- 1st Edition
- ISBN/ISSN
- 9781003286189
- Collation
- -
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