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Business Relationship Management and Marketing : Mastering Business Markets
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-b…
- Edition
- -
- ISBN/ISSN
- 978-3-662-43856-5
- Collation
- -
- Series Title
- -
- Call Number
- 650
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