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Found 1 from your keywords: author="Pelsmacker, Patrick De...
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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advert…
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BANKS, Ivana BušljetaPelsmacker, Patrick DeOKAZAKI, Shintaro

Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shi…

Edition
Ed. 1
ISBN/ISSN
978-3-658-08132-4
Collation
XI, 330
Series Title
European Advertising Academy
Call Number
658 ADV a