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Found 1 from your keywords: author="Rackley, Jerry"
cover
Marketing Analytics Roadmap : Methods, Metrics, and Tools
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Rackley, Jerry

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on ma…

Edition
-
ISBN/ISSN
978-1-4842-0259-3
Collation
XIV, 168 halaman
Series Title
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Call Number
658 RAC m