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Found 1 from your keywords: author="Rainer Busch"
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Marketing Communication Policies
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Rainer Busch

By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound …

Edition
1
ISBN/ISSN
978-3-540-37323-0
Collation
Marketing/Pemasaran
Series Title
-
Call Number
658.8