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Found 1 from your keywords: author="SANDERS, G. Lawrence"
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Developing New Products and Services
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SANDERS, G. Lawrence

A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system. The struggle is fueled by the dynamic tension that exists between delivering Midas feature-rich versions of products and services using extravagant engineering and delivering low-cost Hermes versions of products and services using frugal engineering (see the…

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330 SAN d