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Found 2 from your keywords: author="SCHRODER, Christoph"
cover
The Replication of Retail Fashion Formats into Foreign Countries A Qualitati…
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SCHRODER, Christoph

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail cultur…

Edition
-
ISBN/ISSN
978-3-658-07541-5
Collation
-
Series Title
-
Call Number
-
cover
The Replication of Retail Fashion Formats into Foreign Countries A Qualitati…
Comment Share
SCHRODER, Christoph

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail cultur…

Edition
-
ISBN/ISSN
978-3-658-07541-5
Collation
-
Series Title
-
Call Number
-