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Found 1 from your keywords: author="SEN, Kabir C."
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The Perception of Quality
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KENYON, George N.SEN, Kabir C.

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the …

Edition
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ISBN/ISSN
978-1-4471-6627-6
Collation
IX, 265
Series Title
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Call Number
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