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Found 3 from your keywords: author="Spotts, Harlan E."
cover
Revolution in Marketing: Market Driving Changes
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Spotts, Harlan E.

ounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these eve…

Edition
-
ISBN/ISSN
978-3-319-11761-4
Collation
-
Series Title
-
Call Number
-
cover
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of…
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Spotts, Harlan E.

​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Found…

Edition
Ed. 1
ISBN/ISSN
978-3-319-11845-1
Collation
XXXIII, 353
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
381 ASS a
cover
Revolution in Marketing: Market Driving Changes
Comment Share
Spotts, Harlan E.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…

Edition
Ed. 1
ISBN/ISSN
978-3-319-11761-4
Collation
-
Series Title
-
Call Number
-