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Found 1 from your keywords: author="Uwe G. Seebacher"
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B2B Marketing
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Uwe G. Seebacher

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the f…

Edition
1
ISBN/ISSN
978-3-030-54292-4
Collation
Business Management
Series Title
-
Call Number
650