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Found 1 from your keywords: author="VIARDOT, Éric"
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Adoption of Innovation: Balancing Internal and External Stakeholders in the M…
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BREM, AlexanderVIARDOT, Éric

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for t…

Edition
Ed. 1
ISBN/ISSN
978-3-319-14523-5
Collation
VI, 230
Series Title
-
Call Number
658.8 ADO a