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Found 1 from your keywords: author="WELLNER, Konstantin"
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User Innovators in the Silver Market An Empirical Study among Camping Tourists
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WELLNER, Konstantin

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovatin…

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978-3-658-09044-9
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