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Innovations in Social Marketing and Public Health Communication Improving th…
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on soci…
- Edition
- -
- ISBN/ISSN
- 978-3-319-19868-2
- Collation
- VII, 389
- Series Title
- -
- Call Number
- 001 INN
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