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Found 1 from your keywords: author="Youjeong, Oh"
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Pop City: Korean Popular Culture and the Selling of Place
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Youjeong, Oh

This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this…

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ISBN/ISSN
9781501730733
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