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Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
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- 9789048544400
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- 650
Brushed in Light
Drawing on a millennia of calligraphy theory and history, Brushed in Light examines how the brushed word appears in films and in film cultures of Korea, Japan, Taiwan, Hong Kong, and PRC cinemas. This includes silent era intertitles, subtitles, title frames, letters, graffiti, end titles, and props. Markus Nornes also looks at the role of calligraphy in film culture at large, from gifts to corr…
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- 9780472902439
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- 808.3
Das Geschlecht der Migration – Bildungsprozesse in Ungleichheitsverhältnissen
The authors offer discourse-critical analyses on the gender-related theme of migration in public discourse. They present methodological considerations for researching educational processes in the migration society and open up possibilities for action against discrimination and for self-determination. This is based on the following questions: How can gender reflecters contribute to the developme…
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- volome 1
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- 9783847403692
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Die Kalenderbriefe des Georg Albrecht Hamberger - im Kontext der Kalenderrefo…
Mit der päpstlichen Bulle „Inter Gravissimas“ wurde 1582 der nach Papst Gregor XIII. benannte Gregorianische Kalender eingeführt. In Deutschland wurde dieser Kalender anfangs nur von katholisch regierten Ländern übernommen. Die protestantischen lehnten ihn grundsätzlich - weil vom Papst angeordnet - ab. Das führte zum Paradoxon einer doppelten Kalenderführung in Deutschland während …
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- 9783863950941
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- 900
The Indian Craze: Primitivism, Modernism, and Transculturation in American Ar…
In the early twentieth century, Native American baskets, blankets, and bowls could be purchased from department stores, “Indian stores,” dealers, and the U.S. government’s Indian schools. Men and women across the United States indulged in a widespread passion for collecting Native American art, which they displayed in domestic nooks called “Indian corners.” Elizabeth Hutchinson identi…
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- 9780822343905
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- 700
Counseling 110: Career and Life Planning
Career and life planning is a lifetime process and this course is designed to equip you with the tools necessary to navigate each step of the way. This course is divided into six units to guide you through the career exploration and planning process. Unit 1: Getting Started: Creating Your Career & Life Planning Vision: Introduces the career exploration and planning process and highlights im…
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Counseling 110: Career and Life Planning
Career and life planning is a lifetime process and this course is designed to equip you with the tools necessary to navigate each step of the way. This course is divided into six units to guide you through the career exploration and planning process
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Nursing Skills
This open access Nursing Skills textbook includes physical assessments routinely performed by entry-level registered nurses and basic nursing skills performed by licensed practical nurses. It is based on the Wisconsin Technical College System (WTCS) statewide nursing curriculum for the Nursing Skills course (543-102), the 2019 NCLEX-RN Test Plan, the 2020 NCLEX-PN Test Plan, and the Wisconsin N…
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- 610
Media Innovation and Entrepreneurship
Overview: This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been updated for Fall 2018. Let us know if you have adopted this book in your classroom!
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- 306 MAY m
Media Innovation and Entrepreneurship
Overview: This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional ac…
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- 070 FER m
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