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The Community Manager's Playbook
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies no…
- Edition
- 1
- ISBN/ISSN
- 978-1-4302-4996-2
- Collation
- XII, 316, 9 b/w illustrations
- Series Title
- -
- Call Number
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The Relevance of Academic Work in Comparative Perspective
This book is the first of two volumes that look at the changed landscape of higher education and the academic profession. This volume focuses on academic work, examining the significant changes that have taken place in the backgrounds, specialisations, expectations and work roles of academic staff. The academic profession is ageing, and becoming increasingly insecure, more accountable, more int…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-11767-6
- Collation
- X, 252, 16 b/w illustrations, 18 illustrations in colour
- Series Title
- The Changing Academy – The Changing Academic Profession in International Comparative Perspective
- Call Number
- -
The Reformation in Economics
This book carves the beginnings of a new path in the arguably weary discipline of economics. It combines a variety of perspectives – from the history of ideas to epistemology – in order to try to understand what has gone so wrong with economics and articulate a coherent way forward. This is undertaken through a dual path of deconstruction and reconstruction. Mainstream economics is broken d…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-40757-9
- Collation
- XV, 368, 2 b/w illustrations, 19 illustrations in colour
- Series Title
- -
- Call Number
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The Rediscovery of Synchronous Reluctance and Ferrite Permanent Magnet Motors
This book offers an essential compendium on the analysis and design of synchronous motors for variable-speed applications. Focusing on synchronous reluctance and ferrite permanent-magnet (PM) synchronous reluctance machines, it provides a broad perspective on three-phase machines for variable speed applications, a field currently dominated by asynchronous machines and rare-earth PM synchronous …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-32202-5
- Collation
- VIII, 136, 82 b/w illustrations, 47 illustrations in colour
- Series Title
- SpringerBriefs in Electrical and Computer Engineering
- Call Number
- -
The Red Sea
This book presents a broad overview of the current state of knowledge regarding the Red Sea, from its geological formation and oceanographic development to the environmental influences on its ecology and the changes it is experiencing due to the rapid development of its coastlines and role as one of the world’s major transport routes. The book gathers invited contributions from researchers wi…
- Edition
- 1
- ISBN/ISSN
- 978-3-662-45201-1
- Collation
- IX, 638, 45 b/w illustrations, 406 illustrations in colour
- Series Title
- Springer Earth System Sciences
- Call Number
- -
The Real and the Complex: A History of Analysis in the 19th Century
This book contains a history of real and complex analysis in the nineteenth century, from the work of Lagrange and Fourier to the origins of set theory and the modern foundations of analysis. It studies the works of many contributors including Gauss, Cauchy, Riemann, and Weierstrass. This book is unique owing to the treatment of real and complex analysis as overlapping, inter-related subject…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-23715-2
- Collation
- XVI, 350, 71 b/w illustrations
- Series Title
- Springer Undergraduate Mathematics Series
- Call Number
- -
The Rasputin Effect: When Commensals and Symbionts Become Parasitic
This volume focuses on those instances when benign and even beneficial relationships between microbes and their hosts opportunistically change and become detrimental toward the host. It examines the triggering events which can factor into these changes, such as reduction in the host’s capacity for mounting an effective defensive response due to nutritional deprivation, coinfections and seemi…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-28170-4
- Collation
- XII, 357, 12 b/w illustrations, 15 illustrations in colour
- Series Title
- Advances in Environmental Microbiology
- Call Number
- -
The Quest to Cyber Superiority
This book explains how major world economies are recognizing the need for a major push in cyber policy environments. It helps readers understand why these nations are committing substantial resources to cybersecurity, and to the development of standards, rules and guidelines in order to address cyber-threats and catch up with global trends and technological developments. A key focus is on speci…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-40554-4
- Collation
- XXIV, 240, 2 illustrations in colour
- Series Title
- -
- Call Number
- -
The Quest for Good Urban Governance
This book demonstrates both successes and failures in attempts to get closer to the ideal of good urban governance in cities in North-America, Europe, and Asia. It presents a value menu and deliberately does not come up with “one best way” for improving urban governance. Good urban governance is presented as a balancing act, an interplay between government, business and civil society in whi…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-10079-7
- Collation
- X, 242, 9 b/w illustrations
- Series Title
- Urban and Regional Research International
- Call Number
- -
The Quartz Crystal Microbalance in Soft Matter Research
From a device for measuring film thickness in vacuum, the quartz crystal microbalance (QCM) has in the past two decades evolved into a versatile instrument for analyzing soft matter at solid/liquid and solid/gas interfaces that found applications in diverse fields including the life sciences, material science, polymer research and electrochemistry. As a consequence of this success, the QCM is n…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-07836-6
- Collation
- XX, 387, 114 b/w illustrations, 9 illustrations in colour
- Series Title
- Soft and Biological Matter
- Call Number
- -
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