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World Literatures Exploring the Cosmopolitan-Vernacular Exchange
"Placing itself within the burgeoning field of world literary studies, the organising principle of this book is that of an open-ended dynamic, namely the cosmopolitan-vernacular exchange. As an adaptable comparative fulcrum for literary studies, the notion of the cosmopolitan-vernacular exchange accommodates also highly localised literatures. In this way, it redresses what has repeatedly been i…
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- ISBN/ISSN
- 9789176350782
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Fundamentals of Business-to-Business Marketing
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for develop…
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- ISBN/ISSN
- 978-3-319-12463-6
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Business Relationship Management and Marketing : Mastering Business Markets
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-b…
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- ISBN/ISSN
- 978-3-662-43856-5
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- Series Title
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- Call Number
- 650
Designing Socially Embedded Technologies in the Real-World
This book is concerned with the associated issues between the differing paradigms of academic and organizational computing infrastructures. Driven by the increasing impact Information Communication Technology (ICT) has on our working and social lives, researchers within the Computer Supported Cooperative Work (CSCW) field try and find ways to situate new hardware and software in rapidly changin…
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- ISBN/ISSN
- 9781447167204
- Collation
- viii, 432 pages
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- Call Number
- 004
Economic and Social Development of the Southern and Eastern Mediterranean Cou…
This book contains a unique collection of studies on key economic and social policy challenges faced by countries of the Southern and Eastern Mediterranean region in a short- and long-term perspective. Prepared within the EU funded FP7 project on „Prospective Analysis for the Mediterranean Region (MEDPRO)” conducted in 2010-2013 it takes account on recent political developments in the regio…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-11121-6
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- Series Title
- 2 b/w illustrations, 28 illustrations in colour
- Call Number
- XXVII, 339
World Literatures
"Placing itself within the burgeoning field of world literary studies, the organising principle of this book is that of an open-ended dynamic, namely the cosmopolitan-vernacular exchange. As an adaptable comparative fulcrum for literary studies, the notion of the cosmopolitan-vernacular exchange accommodates also highly localised literatures. In this way, it redresses what has repeatedly been i…
- Edition
- -
- ISBN/ISSN
- 9789176350768
- Collation
- -
- Series Title
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- Call Number
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